Lloyd Price (born March 9, 1933) is an American R&B vocalist, known as "Mr. Personality", after his 1959 million-selling hit, "Personality". His first recording, "Lawdy Miss Clawdy", was a hit for Specialty Records in 1952. He continued to release records, but none were as popular until several years later, when he refined the New Orleans beat and achieved a series of national hits. He was inducted into the Rock and Roll Hall of Fame in 1998.
On March 9, 2010, his 77th birthday, in New Orleans, Price was inducted into the Louisiana Music Hall of Fame. On June 20, 2010, he appeared and sang in the season 1 finale of the HBO series Treme.
Price manages Icon Food Brands, which makes a line of Southern-style foods, including Lawdy Miss Clawdy food products, ranging from canned greens to sweet potato cookies, and a line of Lloyd Price foods, such as Lloyd Price's Soulful 'n' Smooth Grits and Lloyd Price's Energy-2-Eat Bar, plus Lawdy Miss Clawdy clothing and collectibles.
Lloyd Price Avenue in Kenner, Louisiana, was named for the singer, and the city celebrates an annual Lloyd Price Day.
In 2011, Price released his autobiography, The True King of the Fifties: The Lloyd Price Story, and worked on a Broadway musical, Lawdy Miss Clawdy, with a team that included the producer Phil Ramone. The musical details how rock and roll evolved from the New Orleans music scene of the early 1950s.
Price lives with his wife in Westchester County, New York. As of 2017 he continues to sing.
On June 25, 2019, The New York Times Magazine listed Lloyd Price among hundreds of artists whose material was reportedly destroyed in the 2008 Universal fire.