Lloyd Price (born March 9, 1933) is an American R&B vocalist,[1] known as "Mr. Personality", after his 1959 million-selling hit, "Personality". His first recording, "Lawdy Miss Clawdy", was a hit for Specialty Records in 1952. He continued to release records, but none were as popular until several years later, when he refined the New Orleans beat and achieved a series of national hits.[2] He was inducted into the Rock and Roll Hall of Fame in 1998.[3]
On March 9, 2010, his 77th birthday, in New Orleans, Price was inducted into the Louisiana Music Hall of Fame. On June 20, 2010, he appeared and sang in the season 1 finale of the HBO series Treme.
Price manages Icon Food Brands, which makes a line of Southern-style foods, including Lawdy Miss Clawdy food products, ranging from canned greens to sweet potato cookies, and a line of Lloyd Price foods, such as Lloyd Price's Soulful 'n' Smooth Grits and Lloyd Price's Energy-2-Eat Bar, plus Lawdy Miss Clawdy clothing and collectibles.[12]
Lloyd Price Avenue in Kenner, Louisiana, was named for the singer, and the city celebrates an annual Lloyd Price Day.[13]
In 2011, Price released his autobiography, The True King of the Fifties: The Lloyd Price Story, and worked on a Broadway musical, Lawdy Miss Clawdy, with a team that included the producer Phil Ramone. The musical details how rock and roll evolved from the New Orleans music scene of the early 1950s.[11]
Price lives with his wife in Westchester County, New York. As of 2017 he continues to sing.[11]
On June 25, 2019, The New York Times Magazine listed Lloyd Price among hundreds of artists whose material was reportedly destroyed in the 2008 Universal fire.[14]
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