  | Amazon Prime Day goes to two: July 15-16 Target, Best Buy and even eBay are expected to swarm in on rival’s deals with their own sales. By JOHN EWOLDT [email protected]  RICH PEDRONCELLI • Associated Press Amazon has expanded Prime Day in 2019 to two days, July 15 and 16, with a promised 1 million deals. Last year, the event was extended to 36 hours. |
Many retailers announce Black Friday sales in July, or any other spring and summer month, but the only one that’s really giving Black Friday a run for the billions spent on that day is Amazon Prime Day.
Last year, Black Friday sales totaled about $717 billion, compared with the $4 billion Amazon alone has in sales on Prime Day.
In 2019, Amazon has expanded the event over two days, July 15 and 16, with a promised 1 million deals. Last year, the event was extended to 36 hours after its site crashed.
Mark those days on your calendar, because Amazon will not be alone with deals this year.
Consumers can expect a competitive blitz with retailers such as Target, Walmart, Best Buy, Kohl’s and Macy’s promising deals of their own minus the membership fee required by Amazon. Target is promising more discounts on a larger number of items. RetailMeNot expects more than 250 retailers to participate.
Even eBay is getting involved this year, calling its July 15 event a “Crash Sale,” a dig at Amazon’s website malfunction during last year’s sale. EBay will give 50% discounts on brands such as LG, Apple, Samsung and KitchenAid on July 15. It will also run sales July 1 through 7 on items such as stand mixers, cookware, robotic vacuums, camping gear and outdoor toys.
Three weeks before Amazon Prime Day, Amazon has released one early-bird deal.
The Toshiba HD 43-inch Fire TV Smart Edition is being advertised for $180 (regularly $300), available in limited quantities through Sunday. Best Buy is the exclusive third-party seller on that TV. Find it by logging into your Amazon Prime account and go to amazon.com/primeday .
Members can look for savings on Amazon’s products, Whole Foods items, new product launches and entertainment options.
Not a prime member yet? Start a free 30-day trial at Amazon.com/primeday .
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